Puerto Vallarta ‘s CVB On its Way to Solidify Destination in the Business Travel Market
Since the Puerto Vallarta’s Convention and Visitors Bureau was restructured this past August, its new Executive Director, Miguel Andres Hernandez has been busy laying the ground work to ensure the destination’s future as a serious contender in the business travel industry.
An important element in the CVB’s work is trainings and presentation by renowned meeting planners and professional congress organizers. On November 13 of this year, the bureau hosted Miguel Harraca, President of the Convention and Visitors Bureaus of Latin America and the Caribbean in a presentation on strategic alliances.
From Nov. 25-27, the CVB partnered with SITE and other Mexican entities to do the first of a number of trainings aimed to make as many of the member of Puerto Vallarta tourism industry Certified Meetings Specialists. Over 20 members participated in the four-course class in Mexico City. Additional classes with PCMA and other associations are currently being scheduled for 2015.
The CVB has also started working on the development of its own certifications. Designed to create a service norm and standard across the city, it has partnered with local, state and federal institutions to train and certify local businesses. On December 5, the OCV started a certification program that is expected to train more than 2,500 taxi drivers in basic consumer relations, destination representation, language and others. Similar certification are being developed for other suppliers in the destination, including restaurants, hotels, tour operators, etc.
As part of its promotions and PR campaign, the CVB, the Puerto Vallarta International Convention Center, hotels and the Puerto Vallarta Tourism Board have continued to promote the city’s infrastructure in numerous events throughout the year including AIBTM, IMEX and MPI’s WEC. Puerto Vallarta also becoming an MPI Preferred Partner in April.