Puerto Vallarta Starts Sweepstakes Promotions in Key Niche Markets
As part of its ongoing PR campaign in the United States and Canada, the Puerto Vallarta Tourism Board has launched three promotional campaign reaching the family, romance and LGBT traveler, niche markets the board has identified as some of its most important visitors and has been proactively targeting during the past 5 years.
Open to US and Canadian citizens, from now until September 30, 2014, the sweepstakes-focused initiative will be promoted via blogger parties, consumer media such as Bridalclick.com and Family Travel Forum and international events, including World Pride 2014 and the Family Travel Convention. The promotions are a continuation of similar campaigns done by the board the past three years with the aim of reaching active travelers and generate sales leads for participating hoteliers and operators.
Puerto Vallarta is a natural destination for family-friendly getaways, providing a host of activities that will please children, teenagers and adults alike. The family that wins this campaign will be able to experience the city’s authentic Mexican family activities with an all-inclusive stay at Puerto Vallarta's Velas Vallarta with an Extreme Adventure or Surfing Safari activity with Vallarta Adventures and a dolphin experience with Dolphin Discovery. Blogger parties will also take place throughout the campaign with stays for a family of 4 at Puerto Vallarta’s Costa Sur Resort & Spa .
Those looking for a more romantic vacation will find that Puerto Vallarta is one of the most romantic places on earth offering a unique combination of classic Mexico world-class resorts, the majestic beauty of the Sierra Madre Mountains and the spectacular Bahía de Banderas, the world´s 7th largest bay. The lucky couple who wins this prize will be staying at Puerto Vallarta’s Hilton or Velas Vallarta with a Rhythms of the Night or Luxury Sunset Sailing activity with Vallarta Adventures and a dolphin experience with Dolphin Discovery .
One of the few locations in Latin America that can claim to have a gay village, Puerto Vallarta’s Zona Romantica, is home to many LGBT owned and managed hotels, restaurants and tours. This welcoming community, proud member of the IGLTA and openly supportive of associations such as GLAAD, HMI and the GMHC, embraces all its visitors. The winners of this promotion will enjoy an all-inclusive stay in one Puerto Vallarta's top gay-friendly hotels, including Casa Cupula, Marriott CasaMagna or Velas Vallarta, a tour for two with Gay Vallarta Bar Hopping Tours with an Outdoor Adventure o Hidden Mexico activity with Vallarta Adventure and a dolphin experience with Dolphin Discovery. At this year’s GLAAD awards, Puerto Vallarta will be giving away two packages to the destination, including stays with Grand Miramar and Marriott CasaMagna with activities with Vallarta Adventures, Dolphin Discovery and Gay Vallarta Bar Hopping Tours. Flights for the LGBT campaign will be courtesy of Aeromexico which has been sponsoring the destination’s LGBT campaign three years in a row. The promotions will also be promoted through the Mexico Tourism Board’s website, www.visitmexico.com
All interested in participating in the sweepstakes can register in microsites created for each promotion in the landing page.