Puerto Vallarta Tourism Board celebrates Mexorc with leading US media
New York, March
31, 2014- From March 25-30, 2014, the Puerto Vallarta Tourism Board
hosted a week-long press trip to generate editorial coverage on MEXorc, Wine
Fest 2014 and the San Diego to Puerto Vallarta Yacht Race.
Media participants included leading sailing outlets Latitude 38 (whose editor raced in MEXorc) and Sailing Magazine as well as leisure publications such as Jones Magazine, Hombres, Palm Beach Society, Napa Valley Register and the websites ecityoftravel.com and about.com of the New York Times. A total circulation of over 100 million in the United States and Canada.
A crew from CNN International also joined the press trip to cover the destination’s great diveristy in luxury getaways, ex-pats and the rich history reflected through its diverse culture, gastronomy and inhabitants.
The journalists were hosted by the Westin Resort & Spa, Puerto Vallarta, the official hotel of MEXorc, and viwed the regattas part of MEXorc, tasted wines from Mexico, South America and Italy, swam with dolphins with Dolphin Discovery and relaxed at CasaMagna Marriott Resort & Spa’ s Ohtli Spa and the Mantamar Beach Club.
Escorted by LATITUDE, the tourism Board’s PR agency in the United States and Canada, the trip featured the destination’s world-class cuisine at Andrea, Café des Artistes and La Leche, with a special sunset dinner at Vista Grill and La Palapa as well as Puerto Vallarta’s popular nightlife estabishments like Mandala, Roo, La Noche and Paco’s Ranch.
Other media that have visited Puerto Vallarta in recent months include Much Music Television, the leading television station in Canada for ages 18-25, and covered Spring Break; Saveour Magazine, one of the leading gastronomy publications in the US and visited the destination to cover its rich street gastronomy, and Frommer’s Guides which is currently re-writing is Puerto Vallarta guide book which will include over 50 establishments the publication’s editor visited while in Puerto Vallarta.
Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com .