Puerto Vallarta's US and Canada PR Coverage Triples in First Six Months of 2014
The Puerto Vallarta Tourism Board's innovative US and Canada public relation's campaign, has generated over 12 millions US dollars in editorial coverage on Puerto Vallarta and its tourism offerings from January to June 2014, this is triple what the campaign did during the same period in 2013.
LATITUDE, the Puerto Vallarta Tourism Board's PR agency for the US and Canada markets, has generated over 300 media clippings with an total impression of over 1.5 billion impressions, an increase of over 20% from 2013 for the time period.
The increase in this year's coverage is the result of an increase in media visits to the destination and new initiatives by the agency, including a travel bloggers press trip, an increment in advertorials and work with travel specialists to promote the destination in interviews. Visits to Puerto Vallarta by TV productions from Much Music and CNN as well as top magazines like Details and Latina Magazine also increased media presence of the destination.
Ignacio Cadena Beraud, President of the Puerto Vallarta Tourism Board states that promotion towards the destination will carry on within the well-established North American market, South America, Europe and nationally.