2026 Travvy Awards: Puerto Vallarta Secures Four Nominations, Including Best Destination

As the Travvy Awards season kicks off, Puerto Vallarta once again takes center stage in the US travel industry. Frequently referred to as the "Academy Awards" of tourism, these accolades are presented by TravelPulse and AGENTatHOME Magazine to celebrate premier industry leaders across categories like destinations, airlines, cruise lines, hotels, and tour operators.

Nominees are chosen by the editorial boards of these major publications, with final winners decided by votes from US travel advisors. This year's gala is set to take place on November 5 in its customary location of Fort Lauderdale, Florida.

Backed by a strong history of success, Puerto Vallarta has been nominated in four distinct categories this year:

• Best Destination, Mexico.
• Best Culinary Destination, Mexico.
• Best Tourism Board, Mexico.
• Best Travel Agent Academy Program.

Here is a closer look at each of the four categories where Jalisco’s premier beach destination is competing for top honors in 2026.

Best Destination, Mexico

Puerto Vallarta consistently stands out as a preferred choice owing to its alluring beaches, a historic center filled with traditional charm, and a wide array of outdoor activities.

Situated between the Pacific Ocean and the Sierra Madre mountains, this iconic Mexican destination seamlessly blends natural splendor, cultural legacy, and contemporary infrastructure. Its status as a leading sun-and-beach destination was firmly established after winning the Travvy Award for Best Destination in Mexico in both 2024 and 2025.

Best Culinary Destination, Mexico

The city's culinary landscape merges authentic Jalisco flavors with international culinary trends, ranging from local Vallarta-style ceviche to fine dining at globally acclaimed establishments.

Celebrated annual events including Restaurant Week, Festival Gourmet International, and Vallarta Nayarit Gastronómica establish Puerto Vallarta’s reputation as the ultimate destination along the Mexican Pacific for culinary enthusiasts. This remarkable track record led to back-to-back wins for Best Culinary Destination at the 2024 and 2025 Travvy Awards.

Best Tourism Board, Mexico

For three years running, the Puerto Vallarta Tourism Board has secured the title of Best Tourism Board in Mexico at the Travvy Awards, reflecting its exceptional strategic promotion and destination management.

This award highlights the board's successful marketing initiatives, partnerships with travel providers, and ongoing dedication to enhancing the city's global presence.

Best Travel Agent Academy Program

To educate travel advisors across Canada and the United States, the destination provides the Puerto Vallarta Specialist program, also known as PV Pro, a complimentary training platform designed to deepen their understanding of local attractions.

Through a diverse array of educational resources—including webinars, workshops, online coursework, and fam trips—Puerto Vallarta ensures travel professionals are thoroughly equipped, earning the destination continuous praise and nominations for the Best Travel Agent Academy Program.

About the Travvy Awards

The Travvy Awards, hosted by TravelPulse and AGENTatHOME Magazine, honor top achievers in the North American travel industry each November. The 12th annual gala ceremony will be held on November 5 at the Greater Fort Lauderdale/Broward County Convention Center.

Official voting is currently underway on the Travvy Awards website, open to all travel agents in the US. Following the voting period, the final results will be highlighted in AGENTatHOME Magazine and on TravelPulse.

Puerto Vallarta remains a top contender among Mexican destinations for the 2026 Travvy Awards. Jalisco’s premier beach destination boasts a strong legacy of silver and bronze awards for Best Destination, Best Culinary Destination, and Best Tourism Board in Mexico, further supported by its ongoing travel agent educational initiatives through PV Pro.