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October 09, 2016
New York, March 31, 2014- From March 25-30, 2014, the Puerto Vallarta Tourism Board hosted a week-long press trip to generate editorial coverage on MEXorc, Wine Fest 2014 and the San Diego to Puerto Vallarta Yacht Race.
Media participants included leading sailing outlets Latitude 38 (whose editor raced in MEXorc) and Sailing Magazine as well as leisure publications such as Jones Magazine, Hombres, Palm Beach Society, Napa Valley Register and the websites ecityoftravel.com and about.com of the New York Times. A total circulation of over 100 million in the United States and Canada.
A crew from CNN International also joined the press trip to cover the destination’s great diveristy in luxury getaways, ex-pats and the rich history reflected through its diverse culture, gastronomy and inhabitants.
The journalists were hosted by the Westin Resort
Puerto Vallarta’s NATJA conference led to over 200 editorials and $4M in PR, marking the largest US/Canadian media event ever in Mexico. Read more
The Puerto Vallarta Tourism Board announced that the final month of the year will top a successful 2015 with over 90% occupancy rate. Read more
LATITUDE wins Gold Adrian Award from HSMAI for its PR work with NATJA and organizing their annual conference in Puerto Vallarta." Read more
