PUERTO VALLARTA TOURISM BOARD COMMITS TO PROMOTING DOWNTOWN

The Puerto Vallarta Tourism Board will increase its work in the promotion of the city’s Downtown, incorporating promotion, public relations and advertising of the zone’s hotels and offerings to visitors to the area.

Puerto Vallarta’s Downtown (El Centro) and Los Muertos Beach is considered the heart of Puerto Vallarta known for its nightlife, restaurants, bars and shopping. The downtown area is walk-friendly with its quaint cobblestoned streets, white-walled houses, wrought-iron balconies and red-tiled roofs and home to most of Puerto Vallarta’s finest gastronomy, art galleries, crafts markets as well as designer boutiques.

The town’s famous Malecón (boardwalk) lines the beach all along this area and the Arcos (Arches), across the street from the town’s main square, regularly holds open air concerts, dance performances and fireworks.

The area is also home to many of Puerto Vallarta most unique boutique hotels, providing guests alternative one-of-a-kind stays.

Agustin Alvarez, Director of the Puerto Vallarta Tourism Board, said that the initiative will help promote the cultural and historical part of Puerto Vallarta an offer unique to the international destination.