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October 09, 2016
As part of the Puerto Vallarta Tourism Board's innovative public relation's campaign, the destination hosted a group of 19 travel bloggers the week on June 4th, one of the first of its kind in Mexico, and with immediate results in the social media travel world for the destination.
Over 2,000 bloggers showed interest in participating in the press trip which LATITUDE, the board's PR agency in the United States and Canada, started promoting since November of 2013. The final 19 bloggers selected were chosen because of their ranking by the Examiner.com, the New York Times or the Travel Bloggers Exchange (TBEX) as well as their Klout score and their ability to publish in conventional media.
Participants included the writers for Urban Mommies , Maple Leaf Mommy , Tales of a Ranting Ginger , Mom's Guide to Travel , How To Survive Life In The Suburbs , thrifty mom media , Trips By Lance , InTheKnow Traveler , Tammilee Tips , The Official Roni Weiss Blog ,Matt Gibson's Blog , Sun Media , Vee Travels and the Quirky Travel Guy .
Over 2,000 Tweets, Facebook posts and Instagrams were made during the five days the bloggers were in Puerto Vallarta reaching over 300,000 direct followers with almost 600,000 impression and a Klout score of 71. The official Puerto Vallarta handle @pvvisit interacted with the bloggers while in town generating, in some instances over 20% more impressions for the handle than on a daily basis.
The bloggers participated in 4 different agendas designed to showcase the diverse tourism infrastructure found in Puerto Vallarta, the largest being geared towards family travel, followed by luxury, adventure and LGBT travel with hotel accommodations provided by Marriott CasaMagna, Olas Altas Suites and Holiday Inn Express.
Activities included Canopy River's River Expedition, Dolphin Discovery's Dolphin and Sea Lion Experience, Sunset Sailing and Sea Safari with Vallarta Adventures, ATV tours with Wild Treks Adventures and Flyboarding at the Lido Beach Club.
Day time activates included SPA treatments at Terra Noble, Tequila Tastings at Marriott CasaMagna, the Casa Velas Beach Club and visits to Yelapa and Majahuitas.
During the evenings, the blogger's experienced Puerto Vallarta's night life with Pirates of the Bay, Diana’s Tour, Puerto Vallarta Gay Bar Hopping Tour and Vallarta Food Tours' Evening Taco Tour.
Puerto Vallarta's gastronomy was one of the most popular aspects of the destination as the bloggers delighted in taking pictures of the colorful dishes served at El Arrayan Restaurant, La Leche, No Way Jose, Ocean Grill, the Omelet´s House, Portobello Restaurant, brunch at the Sheraton Buganvilias Resort, Trattoria Michel and Maia Restaurant.
A year after the Puerto Vallarta edition of the North American Travel Journalists Association (NATJA) conference & marketplace, the largest conference of US/Canadian media to take place in Mexico, the Puerto Vallarta Tourism Board is proud to report that the record-breaking conference has resulted in over 200 editorial items with over 4 million USD in Public Relations. Read more
The Puerto Vallarta Tourism Board announced that the final month of the year will top a successful 2015 with over 90% occupancy rate. Read more
The Puerto Vallarta Tourism Board and its long-time public relations agency for the US and Canadian markets, LATITUDE , have been awarded with the prestigious Gold Adrian Award by the Hospitality Sales & Marketing Association International (HSMAI) for its work with the North American Travel Journalists Association (NATJA) and organization of its annual conference. Read more
