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October 09, 2016
The international Vallarta-Nayarit promotional campaign is soon to venture to new strategic South American markets in Argentina, Chile and Peru throughout the month of September led by a delegation of officials and hoteliers from the paradisiac destinations.
In an effort to further ties with the Vallarta-Nayarit destination in South America, strengthen the relationship with wholesale operators and travel agents, as well as maintain a relationship with the media, a delegation of Puerto Vallarta and Riviera Nayarit representatives will carry out a series of workshops and trainings in the cities of Buenos Aires, Rosario and Córdoba to kick start the caravan.
Likewise, direct contact with local press such as news publications, television, radio and digital media is being made along the way.
The road show will then travel to Santiago de Chile and Lima, Peru, where representatives will meet with local wholesalers and the pool of operators that actively promote Puerto Vallarta and Riviera Nayarit as far back as 2013.
The workshops will consist of operators and hoteliers from Puerto Vallarta and Riviera Nayarit, seminars will be conducted by Rolando Miravete, Director of the Puerto Vallarta Board of Tourism and Pamela Zepeda, Sales and Promotion Manager of the Riviera Nayarit Convention and Visitors Bureau, accompanied by Maria Alatriste Carrillo, Director of the Mexico Tourism Board (CPTM) for Argentina, Uruguay, Paraguay and Bolivia, and a representative of the Mexican airline, Aeromexico, among other hoteliers.. This is a direct result of joint efforts within the Vallarta-Nayarit strategies, in this case seeking new and alternate markets, without leaving aside the important promotional work being made with our U.S. and Canadian markets, same which has widely been reported to have closed the first half of the year with great results.
A year after the Puerto Vallarta edition of the North American Travel Journalists Association (NATJA) conference & marketplace, the largest conference of US/Canadian media to take place in Mexico, the Puerto Vallarta Tourism Board is proud to report that the record-breaking conference has resulted in over 200 editorial items with over 4 million USD in Public Relations. Read more
The Puerto Vallarta Tourism Board announced that the final month of the year will top a successful 2015 with over 90% occupancy rate. Read more
The Puerto Vallarta Tourism Board and its long-time public relations agency for the US and Canadian markets, LATITUDE , have been awarded with the prestigious Gold Adrian Award by the Hospitality Sales & Marketing Association International (HSMAI) for its work with the North American Travel Journalists Association (NATJA) and organization of its annual conference. Read more
