Every December, Puerto Vallarta’s historic cobblestone streets in El Centro fill with color, sound, and devotion during the annual Guadalupe Festival (Fiestas Guadalupanas.)
For 12 enchanting days, vibrant processions featuring mariachi bands, traditional folk dancers, elaborate floats, and candlelit tributes march toward the landmark Church of Our Lady of Guadalupe in the heart of downtown.
Recognized as a Intangible Cultural Heritage of Jalisco, this iconic event offers travelers an authentic immersion into Mexican heritage, street food culture, and community celebration. The festivities peak on midnight of December 12 with heartwarming "Mañanitas" serenades to the Virgin Mary.