Join Value Coupons 
Join Special Promotions 
Scroll Down
The second annual Sierra Mar XCM Mascota–Vallarta 2026 mountain bike marathon will showcase the rugged backcountry, verdant pine forests, and dramatic peaks of Jalisco. Link two of the region's most celebrated destinations, this arduous 100-kilometer championship route kicks off in the historic Pueblo Mágico (Magic Town) of Mascota and concludes along the coastline of Puerto Vallarta.
Traversing the Sierra Madre Occidental, the race offers competitors an exceptional endurance test while giving spectators a front-row view of the extraordinary elevation changes—spanning from high mountain ridges down to the ocean—that establish this area as a premier outdoor adventure hub.
To register and find more information, visit the official Maratón Sierra Mar Instagram.
A series of weekly social events, open to LGBTQ+ people and their allies, held at different venues and free of charge." Read more
Play 36 holes of legendary championship golf while supporting local children’s charities in Puerto Vallarta. Read more
This November, the acclaimed HEAT Latin Music Awards arrive in Mexico for the first time, hosted in Puerto Vallarta. Read more