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October 08, 2016
Puerto Vallarta has partnered with Riviera Nayarit, the Mexico Tourism Board and the governments of the states of Jalisco and Nayarit to promote the sister destinations under the slogan Vallarta-Nayarit.
This is an aggressive and innovative initiative with concrete results, including the addition of new flights from Lansing, St. Louis, Rockford, New York, Philadelphia, Chicago, Los Angeles, Milwaukee, Minneapolis, Denver, Calgary, Montreal, Toronto, Vancouver and Winnipeg. The goal is to increase visitors to the destinations by 103,186 and a 20% increase in room occupancy between 2013 to 2014.
It is estimated that the cost of the Vallarta-Nayarit campaign will be $11.2 million USD funded by the Puerto Vallarta Tourism Board, the destination’s hotels and international airport (PVR) and the other government partners involved.
Cooperative advertisements will be done with Alaska Airlines, Apple Vacations, Expedia, Funjet, Gogo Vacations, Orbitz, Pleasant Holidays, Travel Impressions, Travel Leaders, Travelocity, US Airways, United Vacations, Delta Air Lines, Aeromexico Vacations, Priceline, Vacations Express, Air Canada, Itravel 2000, Sunwing, Transat, Virtuoso and will be promoted in outside and electronic media, including Travel Weekly, Travel Pulse, Travalliance, Vacation Agent, ABC Television, Weather Network TV, Elle Magazine, Go Magzine, Clin d'oeil Magazine, Bridal Guide, Boston Globe, New York Times and others.
The Mexico Tourism Board’s “Mexico, Live it to Believe It” campaign is a $43.3 million USD drive launched this past August and will run until December of this year.
On September 14, 2014, an estimated 70 million people around the world saw Puerto Vallarta’s new campaign with Riviera Nayarit during this past weekend’s Mayweather vs. Canelo match when the Mexico Tourism Board’s campaign, “Live it to Believe it” was featured during the commercials.
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