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October 09, 2016
The Puerto Vallarta Tourism Board's innovative US and Canada public relation's campaign, has generated over 12 millions US dollars in editorial coverage on Puerto Vallarta and its tourism offerings from January to June 2014, this is triple what the campaign did during the same period in 2013.
LATITUDE, the Puerto Vallarta Tourism Board's PR agency for the US and Canada markets, has generated over 300 media clippings with an total impression of over 1.5 billion impressions, an increase of over 20% from 2013 for the time period.
The increase in this year's coverage is the result of an increase in media visits to the destination and new initiatives by the agency, including a travel bloggers press trip, an increment in advertorials and work with travel specialists to promote the destination in interviews. Visits to Puerto Vallarta by TV productions from Much Music and CNN as well as top magazines like Details and Latina Magazine also increased media presence of the destination.
Ignacio Cadena Beraud, President of the Puerto Vallarta Tourism Board states that promotion towards the destination will carry on within the well-established North American market, South America, Europe and nationally.
Puerto Vallarta’s NATJA conference led to over 200 editorials and $4M in PR, marking the largest US/Canadian media event ever in Mexico. Read more
The Puerto Vallarta Tourism Board announced that the final month of the year will top a successful 2015 with over 90% occupancy rate. Read more
LATITUDE wins Gold Adrian Award from HSMAI for its PR work with NATJA and organizing their annual conference in Puerto Vallarta." Read more
